Duration:
2 Weeks, Fall 2019
Skills:
Figma
Adobe After Effects
UX Design
Motion Graphics
Overview:
Working with the Google Creative Lab team, I was randomly assigned a Google product to use, a technology, and a demographic to design for. My product was designed for city dwellers using Google Maps who are trying to help our carbon footprint crisis.
My group selected a retail store for adults featuring projection mapping. With such creative freedom and range to ideate anything we wanted, my group found inspiration from Nike's newest release at the time, the Nike Joyride running sneaker.
My Assigned Parameters:
Product: Google Maps
Audience: People that live in cities
Audience: People that live in cities
Problem Statement:
How can I add small features to the already existing Google Maps to help people in cities be more earth conscientious and have a smaller carbon footprint?
Ethical + Practical + Efficient
Goal One:
Quick & easy helpful tips/reminders about being more green
Goal Two:
Feels good about saving the Earth after using these features.
