Interaction Design
Duration:
2 Weeks, Fall 2019
Skills:
Cinema 4D
Animation
UX Design
Motion Graphics
Overview:
From a list of places, audiences, and new technologies, students were teamed up and told to choose any of the provided examples to create an engaging, interactive experience.
My group selected a retail store for adults featuring projection mapping. With such creative freedom and range to ideate anything we wanted, my group found inspiration from Nike's newest release at the time, the Nike Joyride running sneaker.
My Roles:
3D modeling of the beads and their motion with the experience.
The Big Question
How do we create a memorable experience that makes customers and users want a product?
Mission Statement
Create an interactive experience promoting the new Nike Joyride sneakers that revolutionizes the sale of new release and enables the customer to feel empowered while using the product.
Tackling Ambition
1. Add value to the product.
Create an interactive experience that will guarantee the sale of a product. When people form a relationship, more importantly a positive relationship, with a product, they are more likely to purchase that item because they are already comfortable and acquainted with it.
2. Make the user feel powerful.
The experience to sell this shoe will exaggerate the feeling of wearing it through the trampolines in the floor and the projection mapping of the beads inside the sneaker. Running in this shoe, the customer will feel joy, strength, freedom, and power.
3. Create a memorable experience.
Make an impact and evoke a feeling. Good design is memorable and Nike is a brand fresh in the minds of millions of people. Forming a connection so strong between an experience and a brand will achieve an increased chance of a customer’s loyalty.